Word of Mouth is a major factor in people’s buying decisions. Businesses may spend millions on advertising, but nothing will probably beat the effectiveness of a recommendation from a trusted source. So many times, small business owners will tell you that they rely mostly on word of mouth and referral business and that they don’t spend much on regular marketing activities.That is why it is essential to make sure that you understand how you can motivate your customers so they share the experience they have with your products or services.
Based on a PwC survey, in 2014 cyber security incidents increased by 48% over 2013. Like all others, your website is also vulnerable. In this article, we have reviewed a website security solution, which can help small businesses that don’t have in house expertise for managing website security. It is also cost effective.
Hopefully new year is treating you well so far and keeping you busy. Assuming busy means having more business. This week we have a roundup that covers multiple subjects rather than focusing on a...
We have been talking about optimizing websites for mobile devices for a long time. We have seen so many statistics and data showing how mobile is being used more and more for online activities...
Holidays are here and important shopping days are around the corner. Like last year, email is again going to be a significant player in driving sales both online and off-line sales this year. So...
We have been talking mostly about social media a lately. This is not unusual given its impact on both online and offline businesses. However, there are other fundamental topics that deserve attention by small businesses and entrepreneurs. That’s why we have dedicated this week’s round up to e-commerce.
Noticed that our earlier roundups all talk about social media? It sounds like online marketing for small businesses revolves around it.Obviously, it it not the only thing, but it has definitely a great impact on our businesses, so utilizing it effectively and finding ways to stand out in the social media crowd is crucial for small business success.
The marketing landscape for businesses small and large have changed. Content marketing, social media and email marketing are some of the new channels that have become more effective than traditional marketing. Small businesses that embrace this trend will be able to remain competitive and even outperform their competition if they do things right. And, here is a little help through some articles we have selected this week.
Social Media is the most dynamic marketing channel and can be seriously rewarding for small business owner and entrepreneurs. We have some articles here to help you better utilize some of these social media platforms.
Social media is a fresh and dynamic channel for marketers. Especially for small businesses, it is essential to learn more about this ever-changing platform to be able to use it successfully. You can start with the articles we picked for this week’s roundup. One article is not about social media, but it is important, too.
I took part in an email marketing seminar this week, where we talked about best practices. We got the chance to interact with small businesses, learn about their challenges about email marketing and answered their questions. Inspired by this, this week’s roundup is dedicated to email marketing.