Online Sales and Social Media

Lately the main buzz online is about holiday sales. With Black Friday and Cyber Monday behind us, good news about strong sales are floating on the web. This year retailers have utilized social media more effectively to drive both their online and offline sales. Our round up this week includes articles including these topics.

Our first article is from the Marketing Sherpa Blog by David Kirkpatrick about Cyber Monday sales and commentary from a bunch of etailers and online marketers. The second article is from Website Magazine and is about the role that customer reviews have played in this year’s online shopping frenzy. Another one from eMarketer by Jeffrey Grau and again about holiday shopping data. Lastly, Tony Bradley tells how to use Facebook for your business at Entrepreneur.com.

Articles

Products&Services

RatePoint provides a suite of online tools that help businesses connect with their customers through the power of business reviews, customer communications and social media. The Business Reviews tool enables you to collect reviews and testimonials through links, emails and social networking sites such as Twitter and Facebook. You can then publish this information on the web to let your customers sell for you. You can also get insight from your customers using surveys that can be published online or sent as part of an email marketing campaign or newsletter. With integrated email and social marketing tools RatePoint offers a complete online marketing solution for all types of businesses.

Their “Starter” plan costs $25/month and you can actually try the Ratepoint Suite for free without any obligation.