Feb 22, 2011
Re-engage or say Good Bye to your Inactive Email Subscribers
Categories: Picks of the Week
Do you have inactive subscribers in your email list, who don’t open your emails? You should do something about this. You can either try to re-connect with them or let them go off your list. This weeks articles are mainly about this subject.
We start off with an article by Susan Gunelius at Entrepreneur.com. She has tips for business owners getting started with social media marketing. Then we have two articles from GetResponse by Maciej Ossowski and Mick Griffin who provide insight about winning back and re-engaging your inactive email list subscribers. We close this week’s list with and article by Andy Thorpe at Email Expert who also has something to say about email re-engagement campaigns.
Articles
10 Laws of Social Media Marketing – Susan Gunelius – Entrepreneur.com
Identifying Targets for Re-engagement Campaigns – Maciej Ossowski – GetResponse Blog
Win-Back Campaigns: Inactive is no longer Neutral – Mick Griffin – GetResponse Blog
Recipient Re-Engagement… Danger! Danger! – Andy Thorpe – Email Expert
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