Mailchimp is a successful email marketing software which makes it very easy to create and send email newsletters as well as to track email marketing campaigns. Having fun with their mascot Freddie when running your email campaigns is the bonus you get when using Mailchimp. I enjoy their detailed and not boring tutorial and promotional videos that keep you engaged with cool voice effects. But most of all I like their “Forever Free Plan” which is a great way to get started with email marketing if you are on a shoestring budget.

In an earlier article, I wrote about why you should start using email marketing to help your small business. If you were inspired and wanted to start right away, you probably would have wondered where and how to start. Here we have a list that will help you in your search for the right online marketing tool that will fit best to your needs.

Do you remember the article “‘Tis the Season to be Ready” posted before the 2009 holiday season? I had suggested that we were going to experience strong online sales during the 2009 holiday season. I am so happy to find out that I was not wrong.

As email messaging became this much involved in our lives, email marketing has also proven itself as a very effective and profitable direct marketing channel for all types of businesses, but especially for smaller ones.

I just came across a web site that I believe will help WiseClicker.com readers very much. I find it interesting that I found it coincidentally right after my most recent post “Wait! Don’t launch your site yet”, which is related to web site usability.

A while ago, I attended a meeting about entrepreneurship where a group of panelists talked about their startup experiences. These were all online ventures and two of these were startups looking for funding to take them to the next level, while the others were already in later stages. I left the meeting sincerely hoping that we can read the success stories of these new startups in business magazines and all over the internet in the very near future.

Rarely, do I have my customers start a conversation with the reason of their need for a web presence. These business owners start off on the wrong foot when planning their web sites. You should ask yourself, “Why do I need a web site”. This is the first step in developing a successful web presence.